Having a good internal linking strategy is essential for directing traffic to web pages that do not enjoy a high SERP ranking or attract a relatively lesser number of links. A professional SEO company Washington dc is well aware of the fact that having a great internal linking strategy makes it easier to align the goals and objectives for a website. This helps the SEO teams to create the most appropriate internal linking structure to achieve the said goals. In fact, when used in the right manner by the providers of SEO and ecommerce website design Los Angeles services internal linking can prove to be a strong and effective online marketing tool. Discussed below are three simple internal linking strategies based on the search volume and competition level of various keywords that can help websites to gain significant SEO benefits.
Boost The Relevance Of Main Page For Keywords With High Search Volumes
Some websites seek to enhance their rankings for a set of specific keywords that enjoy a high search volume and high completion. For such websites, it is essential for the professionals from the SEO company in San Francisco to focus on creating a detail-rich homepage that is designed to attract, motivate and convert casual visitors. The SEO professionals need to develop an internal linking strategy wherein a majority of contextual links are linked back to the Home page with the help of an appropriate anchor text. This will ensure that the even when the visitors choose to visit other high-quality auxiliary pages of the website, they can quickly return to the Home page that offers relevant information in detail with respect to the targeted keywords.
Drive Traffic To Key Landing Pages By Targeting Mid-Search Volume Keywords
It is not uncommon for professionals of ecommerce Website Design Dallas to have multiple key landing pages in a single website. In such cases, targeting the keywords with medium search volume can help in driving traffic to these pages. This strategy proves most beneficial in case of pages categorised as robust and featuring extensive details and comparisons about products, news items and even blog posts. This internal linking strategy is extremely effective for converting each category page on a e-commerce website into an informational hub. Here it is important for the SEO professionals to co-ordinate with the providers of best content writing services to ensure that the information being offered on the landing page is relevant, accurate and grammatically correct.
Target Low Search Volume Keywords To Drive Traffic To Bottom Level Pages
Websites operating in a narrow niche and looking to drive high-quality traffic to specific bottom level pages can use the internal linking strategy of targeting keywords with a low search volume. The Philadelphia SEO consultant for such websites should make sure the internal linking strategy used is extensively detailed. This will enable them to include images that can be linked to other bottom-level pages within the website in an organic manner. In fact, it is quite common for the providers of best SEO services New York to use this strategy to help the customers gain a perspective of the bigger picture for better conversion.