“Good SEO work only gets better over time.
It’s only Search Engine Tricks that need to keep changing,
When the ranking algorithm changes.”
In a world of growing competition, where everyday, hundreds of websites come live, thousands of new pages are created and millions of new links come into existence, Search Engine Optimization has become the most powerful tool in the online world. The average number of Google Searches every second is 2.3 million (Source: link). Tempting Right?
If you are considering SEO as a marketing tactic, I would like to correct you right there. It is not just a marketing tactic but more of a branding play. Being in SEO Services in Falls Church Virginia, here is a list of 5 specific reasons that your business needs to invest in SEO:
Reason 1 – It is here for the long run
With the growing internet users every second of the day, the number of searches would further increase and hence it is not likely that SEO will cease to be effective any time in the foreseeable future. Infact audio and video searches would ultimately depend on keywords the same way as traditional text-based content. This would further ensures the further success of SEO techniques as long it is existing.
Reason 2 – Money saved is money earned
So now you have a website and you want to promote it. What are the options? There are many forms of online marketing:
- PPC advertising
- Social media marketing
- Purchasing leads for an email marketing program
Out of all these, SEO provides you fairly good ROI. While social media build your brand, PPC drive more revenue, your organic SEO would always remains a bedrock of your online presence.
Reason 3 – Growing power of Search Engines
When was the last time you went online to check an online review on some product? May be seconds before you landed here. An average of 80-90% of customers now check online reviews before they make a purchase, and this number would only increase in future. Time is not far when virtually everyone would be searching for products and services online. Do you want your business to get located, or not? Without an effective SEO, people will have a really hard time finding you and will instead find your competitors.
Reason 4 – Magic of Mobile
In the coming time, the amount of traffic to mobile devices is expected to take over the one delivered to desktop devices. With this substantial increase in mobile usage, a whole new world of effective SEO techniques, such as local search optimization, have opened up for companies.
Reason 5 – In Business, “Do as your Competitors do”
Well! I saved the best for the last. There is one simple reason that you have to invest in SEO. Your competitors are doing it. If won’t improve your position, you would lose ground to a competitor who is. Remember your competitors are constantly working to cross you and come above you in the search result. To prevent him from doing that, you need to constantly work to maintain your position slowly moving upward in the search.