Google has always taken a strong stance against unnatural links that are not editorially logical & hence often manipulates the Pagerank of a website. Google recently has reiterated its policy on the creation of keyword-rich, low quality or hidden links that are distributed across various websites.
Widgets help website owners in enhancing the user experience on their websites. Widgets are more engaging & hence are preferred by the site-owners. However, some widgets add links to the website that the webmaster did not editorially placed. These links contain anchor text & the webmaster has no control over their placement. These links are considered as the violation of “Google Webmaster Guidelines”, as they are not placed naturally on the website.
Some examples of such link schemes are:
- Buying or Selling links. This could be exchanging or posting links for money, exchanging goods or services for links etc.
- Excessive link exchange that is also called cross-links. In this, 2 webmasters from same background make an arrangement & exchange links with each other.
- Article marketing or guest posts containing large amount of keyword rich anchor text.
- Use of automated services or programs to create links to your site.
Some examples of these unnatural links are :
- Text ads that pass PageRank.
- Links with optimized anchor texts or text with too many keywords in a single sentence.
- Misleading content for example “Visitors to this page”.
- Widely distributed links in the footers of the websites
- Cross comments that is other forums commenting a single line along with it’s own link pasted in the comment.
Google’s webspam can take manual actions on such links & hence notify the site owner through Search Console. If any such warning is received by you, no need to panic, simply resolve the issues by making your website “Google webmaster guidelines” compliant & request for reconsideration.
You can fix such issues by making sure they don’t pass PageRank. Either add rel = “nofollow” attribute or remove the links entirely. After doing all relevant changes, simply inform Google of the changes you made by placing a request. Once reviewed, you will get a notification whether you request is accepted or not.
So now the best way out now is to generate high quality content & link only to relevant websites that has the potential to gain popularity in the internet community. After all, “Content is the King.” It will always pay off. All you need is a good writing hand & a little patience.