It has been several months since Google introduced the concept of AMP or Accelerated Mobile Pages. The primary objective of this innovative technology is to ensure faster and seamless rendering of pages across mobile devices. The open source, web-based solution enables publishers to easily cut down the loading time and thus enhance the user experience of their mobile clients without affecting the ad revenue that their site might be dependent upon. This naturally helps to enhance user engagement and besides helping reduce the stress on the resources involved with page loading on mobile devices.
Basics About The Working Of AMP
When users access a webpage from a mobile device, the mobile web might have to call up need images, carousels, social plugins, videos, ad tracking and analytics scripts stored separately. This is similar to withdrawing a certain sum of money from a bank but in multiple amounts of smaller denominations. To satisfy this request, the teller at the bank naturally needs to spend more time in finding the notes of correct denominations.
However, in case of the mobile devices, they often do not have enough processing power to carry out this task at a rapid pace, which results in the delays caused in page loading. AMP uses a re-optimized version of HTML, which is known as AMP HTML and eliminates the need to call up different elements from different hosts. Applying this to the above example, it means that the teller simply hands over the requested amount without segregating it into notes of smaller denominations, thus naturally making the process faster.
Components Of AMP
AMP is essentially a framework designed for creating mobile web pages and consists of the following three main components.
AMP HTML: This is a subset of the HTML and comprises of custom tag and properties along with various restrictions. It is also known as the stripes down version of HTML which is the key to enhancing the loading speed of mobile webpage.
AMP CDN: The AMP Content Delivery Network is responsible for taking the AMP-optimized content and caching them in addition to carrying out the required performance optimizations in an automatic manner. This helps in rendering the web page faster and in a more streamlined manner.
Getting Started With AMP
In order to gain the best benefits of implementing Accelerated Mobile Pages for their mobile web pages, the publishers need to consider how they have been designed. In case the web pages have been designed using a content management system getting started with AMP can be as simple as installing and activating a specific plug-in that matches the specific type of CMS. However, in case the web page has been designed using HTML, the publishers might have to perform some changes in coding to get desired results. It either case it is better to seek expert guidance from the service providers at least while AMPlifying pages for the first time.