Once I was traveling in a metro and overheard a conversation between two old men “We have our business listed online but still we are not getting enough clients. I am not sure what’s missing.”
“Search Engine Optimisation” I automatically answer without even realizing!
This is a common mistake that people make, thinking that it is enough to build a website to attract customers.
In fact, people aren’t fully aware about what exactly SEO is and how it actually works.
SEO is basically a game of key words that is carefully chosen and placed. Following the rules of Google Algorithm, it slowly matches the requirements and crawls towards the top of the Google list.
So, when a customer Google’s about your product, your website comes the top of the list if the keywords are put correctly.
One more thing I would like to mention is that is doesn’t happen overnight. It takes some time depending upon the type of website, products, competition, etc.