Google Confirms Broad Search Algorithm Update Is Rolling Out

Google has published on Tweets that it launched a “broad core algorithm update” this past Monday. Google said it “routinely” does up-dates “throughout the year” and recommended the interaction from the first core upgrade.

Google described that core search up-dates happen “several times per year” and that while “some websites may note drops or gains,” there is nothing particular a website can do to tweak its rankings around these updates. In general, Google says to continue to improve your overall website quality, and so when Google runs these updates, hopefully, your website will be rewarded.


Google described that “pages that were formerly under-rewarded” would see a benefit of these core updates.

Here is the statement Google formerly made about this type of update:

  • Each day, Google usually produces one or more changes designed to improve our results. Some are targeted around particular developments. Some are wide changes. Last week, we launched a broad core algorithm upgrade. We do these regularly several times per year.
  • As with any upgrade, some websites may observe drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were formerly under-rewarded.
  • There’s no “fix” for pages that may perform less well, other than to remain targeted on building great material. Eventually, it may be that your material may increase comparatively to other pages.
  • This wide upgrade, not to be puzzled with “specific improvements” which Google’s Danny Sullivan has said happens nearly daily, is designed to profit pages that were formerly being under-rewarded. In common Google fashion, no particular details about the upgrade was launched, but we can make use of gossip from around the web to understand the update’s impact.

In short, Google will continue to refine its methods to help make its search results better for their users. Google is informing website owners that there is nothing a website owner can do to “fix” their pages to rank better after an upgrade. Instead, try to keep making your website better over time, and Google may identify those developments over time, and your rankings may improve.

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