Over the past decade or so there has been a considerable change in the manner in which people access the web. The advent of Smartphone and other high technology mobile devices had shifted the focus of internet usage from laptops and computers to these devices. This in turn led to an increase in the demand for responsive web pages as they provided a similar experience to web users, irrespective of the device they used to access the internet. The past few years have been especially critical in terms of creating a mobile friendly web services. This is because apart from responsive web design, large scale use of mobile apps has also become popular amongst online ventures as a means for tapping the potential of this constantly growing market.
Source : http://bit.ly/1SLYlsF
Mobile devices have come to play a key role in helping online ventures to reach out their target audiences in a more personalized and friendly manner. Hence it is not surprising that they are considered to play a critical role in ensuring the consistent growth of a business in the future. Business websites that have realized this fact have already taken the necessary steps to provide a more satisfying and rewarding web experience to their mobile users. But those still lagging behind need to make the decision now as otherwise they are likely to face the consequences of their inability to change with the times very soon.
Even though it took the technology giant some time to understanding the growing significance of mobile internet usage, Google finally started making the necessary changes to create a more mobile friend internet. The first step in this direction was taken in April last year, when Google rolled out its first mobile-friendly update. The update favored mobile-friendly websites in SERP’s by ranking them higher than those websites that Google did not consider to be mobile-friendly. The move was aimed to enhance the overall search experience of internet users by making it easier to for internet users to get high-quality and relevant search results, irrespective of the device they were using to conduct the search.
In order to ensure that the websites were prepared for the update, Google put out an announcement about the same through the Webmaster Central Blog. This was something unique and was done to safeguard the interest of the business websites by giving them ample time to make the necessary changes that would make the sites mobile-friendly. The announcement about the update was made in February and even though, the update was rolled out on 21st April, the changes came into full effect only in the beginning of May 2015. It was reported that by that time, the number of mobile-friendly websites had increased by around 4.7%.
Now, almost a year later, Google has announced its plan to roll out another update to make the web even more mobile friendly. The update, which is scheduled to be released in May 2016, will primarily target mobile search results. It will enhance the effect of the ranking signal making it possible for the users to a greater number or relevant and mobile-friendly web-pages. The announcement for this update was made around mid-March on the Google Webmasters Central Blog. In the announcement Google has again clarified that the update will have no negative impact on websites that are already designed to be mobile-friendly.
Stressing on the need to ensure that the users get the best results for their search query, irrespective of the device they use, Google urged the non-compliant websites to seek its support for becoming mobile friendly. The company has even invited the webmasters to check out the Mobile Friendly Test and Webmaster Mobile Guide. The first tool enables the web masters verify how mobile-friendly a webpage is while the second offers information about the importance of making their site device independent and also the best way to go about it. The comprehensive detail provided in the tool helps in resolving most queries that the webmasters might have about making their sites mobile-friendly.
Contrary to the popular belief, ensuring the optimal performance of a website across multiple devices is neither a too complex process nor is it too expensive. Converting an existing desktop website into a mobile-friendly site is just a matter of changing the coding so that the content can be viewed in a more comfortable manner across mobile devices of diverse sizes. In fact, for webmasters possessing the resources and the technical expertise to convert a regular website into a mobile-friendly one, the change can be done almost for free. However, even if they need to hire a developer for making the necessary changes, the cost incurred would be far less than the losses suffered by the venture due to its inability to cater to the growing number of mobile users. With the next update rollout from Google still a month away, it is high time that web masters give serious thought to becoming mobile-friendly.