The significance of SEO for promoting a business online and enhancing its market reach has been well-established. Even though the term “Google algorithms” is used quite often in this context, not many people are actually aware of how it is connected with SEO. This often makes business organizations feel somewhat confused and even anxious about how Google algorithms may impact the optimization strategies proposed by a professional SEO company Washington DC, and, in turn, the growth and profitability of the venture. However, by gaining a better understanding of how SEO and Google algorithms are connected can help eliminate any such stress and anxiety.
A Brief Overview Of Google Algorithms
Google has always been committed to offering the most relevant results to users through a better understanding of search queries. For this, the search engine relies on more than 200 ranking factors, which are implemented through algorithms. A top Miami SEO consultant may define algorithms as a set of mathematical solutions that are designed to target specific needs or challenges which are likely to impact the quality of search results. In simpler words, algorithms may be defined as the set of instruction used by Google to assess various aspects that affect the ranking of websites across search engine result pages.
How Google Algorithms Impact SEO?
Google gives much priority to ensuring a great user experience and in keeping with this objective, it ranks, websites offering such experience, higher in search results. The 200+ranking factors play a significant role in this respect, which is why an affordable SEO company San Francisco makes every effort to develop SEO strategies that adhere to Google algorithms. This helps to naturally increase the ranking and visibility of their client websites across result pages and enhances the volume of traffic driven to these sites. Strategies that violate Google algorithms, tend to experience a decline in the rankings of their client sites and may even suffer other consequences including, payment of penalties levied by Google.