Visual search engine is evolving, and it is a reality now. After new launches such as Pinterest Lens and Google Lens, visual search engine is gaining more popularity among the crowd. In no time, they have gained supremacy. This methodology is not just something new and fresh for the consumers but is likely to transform the way people had been browsing and buying things for their needs.
Adding this feature to your website can take your website to an advantageous position. Visual search engine will add that optimization for enhanced user-friendliness. What else does a user want? SEO as well as SEM world can undergo disruption with the coming of this impeccably easy search engine. The strategies for digital marketing is about to go a drastic change and to know more, continue reading this.
Visual Search and its Features
By now, you must have got an idea of what a visual search engine is. There is not one but three types of visual search processes- traditional search of image, reverse search of image, and pixel-by-pixel search of image. The most important of all the three processes is the pixel-by-pixel search.
You will be surprised to know that you can upload an image, focus on a particular area of the image and search for information on the internet related to that focused part. Isn’t that absolutely interesting? This search criterion is going to help people ease out many search processes.
The IT Giant, Microsoft is even planning to merge the idea of selecting the area on an image and adding that to shopping intent. This will also help consumers get instances of related products for a better choice.
The technology is not unlimited but limited. Only a few have been using it. Pinterest and Google are the names that are showing their control on this process of making people surf and buy their chosen products. All this while, machine has been learning of the keywords, words, sentences. Now the machines are taught to identify different shapes, sizes, colors, designs, and structure of images just like any human brain can analyze.
Google Lens is exploring its process of identifying an image and showing you similar products in nearby locations in just a few clicks. How easy can it get?
Future for Visual Search Engine
- Getting information with the help of a picture will be an easy job
- Buyers can make a purchasing decision without dilly dallying
- Competition among the sellers will increase making it a perfect market for consumers
- Interface free SEO can start immediately soon after it reaches its peak
- Revenue making process will get a new height in the field of e-commerce
SEO, Paid Media and other digital marketing strategies can be impacted by the emergence of visual search engine across the globe. Image optimization is the next big thing and most industries will start using it for better customer relationship and helping customers sail through and easy way like never before. A revolution is in the making!