In Google when doing any search, can select to display the meta description or bypass your meta description and show whatever they want or consider a bigger factor for the specific search query.
But without a doubt improving your meta descriptions is a significant aspect of on-page SEO.
When it comes to the wonderful world of search engine optimization (SEO), every detail is essential. If you overlook one thing – no matter how insignificant it appears – it could have a negative effect on your ranking and traffic.
The significance of meta descriptions should never be neglected.
What is a Meta description?
In simple terms, a meta description is an HTML tag that is used to explain a web page/blog article (same thing) in small form and can be personalized quite easily on most platforms, just like WordPress, by simply using something like the All-in-One-SEO Pack.
What Does the Meta description Do?
The main objective of a page’s meta description is to get the guests from search engines and social media to click the link to your page. In that sense, you can write and think of it as a “mini-ad” for your web page.
The meta description, if written well, helps improve click-through rate to your site from SERPs (search engine result pages). Search engines suggest website owners that there is no direct ranking benefit from the meta description, but there is an oblique advantage, as a well-written meta description will increase click-thru, and The Search engines do use CTR to determine your page’s ranking in search results.
Final thoughts on meta descriptions
Although Search engines claim meta descriptions don’t affect search engine rankings, they are still essential to your web page from an onsite SEO perspective. If you don’t put the necessary time and effort into your meta descriptions, you’ll discover that look for guests don’t simply click through to your site as often as you would like.
Now that you view the better details of meta descriptions, you should view the need for providing the right published text for each web page.
Once you know what does and doesn’t work for your website, you’ll discover it easier to make powerful meta descriptions that enhance looking experience and boost your click-through rate.
Be sure to write an engaging meta description for your web page that influences end users to select you over your competitors.