Lead nurturing is the process by which relationship is built with someone who is interested in the business and carries the capacity of becoming a paying customer. Here are the tips which must be followed to ensure that leads are being nurtured in an optimum manner:
- Customer Education
The customers should be educated in relation to their stage in the journey of the buyer. First take a look at what they have viewed/downloaded and then send them emails carrying the relevant information along with demonstration videos and other product reviews.
- Personalized Pitch
The top SEO company Bangkok believes that all leads are different, thus an umbrella approach won’t work here. In order to send personalized information, the audience should be segmented based on demographics and other traits.
Sending constantly a trail of generic emails is certainly a turn off. Therefore, top SEO company Thailand believes that a dynamic call-to-action may be implemented on the website.
- Targeted Content
The leads which are nurtured with targeted content increases the opportunities for sales by nearly 20%. The best SEO company Chiang Mai makes use of marketing automation platform for the purpose of identifying and segmenting the audience on the basis of their needs as well as interests and accordingly suitable content can be sent to the audience.