With the demand for video content growing rapidly, it has become essential for webmasters to measure the performance of the videos uploaded by them. This can be ensured with the help of the below-discussed two new tools.
Video Enhancement Report
This tool uses structured data to help search engines understand when a video appears on a page so that the video is displayed with rich visual treatment. The users can learn thus understand what to expect from the video even before clicking it.
Video Appearance In Performance Report
This report enables the webmasters to view the performance of the videos in the main Search results tab of the Search Console. The webmasters can also view the performance of their video in Discover using the new Videos appearance feature.