There was a time when SEO was all about keyword density, backlink frenzy and gaming the numbers. However, the search engine algorithm changes over the past couple of years have also changed the focus areas for SEO strategies. In this context, the providers of SEO services in Manchester have learned the significance of focusing on greater visitor engagement for ensuring better site rankings.
What Makes Visitor Engagement So Important?
Search engines today give greater preference to websites that are already popular amongst users. This not only enhances the relevance of the search results for the users but also makes it harder for the SEO professionals to manipulate low-quality sites to gain higher rankings. However, SEO York companies can take advantage of this ranking factor by increasing the overall visitor engagement levels and boosting business growth.
Tips For Boosting Visitor Engagement
The best SEO company London can boost visitor engagement by adhering to the following tips.
- They need to focus on reducing the visitor bounce rate by improving the content quality and appeal of the client websites.
- They should work towards increasing the dwell time of the visitors for a website by making it more user-friendly and easy to navigate.
They should ensure that the website has a compelling title and description to increase the overall visitor click-through rate and enahnce the overall site rankings.