A wonderful web design is the first thing a customer notices when he lands online. A visually pleasing website enhances the consumer experience and makes him interested in marketing. But a wonderful website doesn’t guarantee visitors if not optimized properly for search engines.
Learn the common web design errors that hurt SEO. These web design errors can seriously affect your website SEO and be an obstacle to achieve top positions for your website.
Skipping The H1 Tag
Your website can have the most altruistic content, coupled with the best pictures and graphics. However, without the H1 tag, chances are that it will never be found. The H1 tag is one of the first elements inspected by search engines to figure out what the page is about. You need to have this tag always including your target keyword in it without fail. An intelligently worded H1 is always the key to higher search engine rankings.
Using Media Files And Images That Are Too Large
Including pictures in your website is one way of making it interesting and attractive. However, it is essential to be careful with the size of your media files. Images that are too large can impact the website load speed negatively and in turn, result in lower rankings. It is essential to understand that prominent search engines reward pages that take less time to load. There are “page rate scan tests” available for checking load time.
Search engines like Google have advised businesses to refrain from using too many Ads on their websites, since they are considered to be highly disruptive and responsible for compromising consumer experience, mostly on mobile devices. Too many popups would, therefore, mean low search engine ranking. It is here we are at internet marketing specialists to reassess popup strategies in order to improve search engine ranking.
Embedding Text Into An Image
Embedding text into an image is a bad move for boosting search engine ranking. To begin with, search engines may not be able to actually “see” the image in the manner in which the human eye can. Hence, they may not be able to read the writing on the picture. It is more essential to offer an H1 and a subheading and some essential keywords for boosting search engine ranking.
To be able to bring customers, a website should have a right mix of aesthetics and search engine friendliness. So while you are focusing on a visual element, you should always design your website by optimizing it for the users as well the search engines.