Google has evolved immensely over the last decade. Today it dominates the whole internet.
2 Million Users visit Google every minute. Whether it’s about a college or about a company, the first place we go to search is Google. In 2014 Google had 89.2% of the UK search engine market share and in the US it was 61%. This means Google remains the market leader in most countries with the exception of a very few like China and Russia. It can make a huge difference to your overall business considering how well your brand and website is listed on Google.
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Google has revolutionized the way search engines work. They revolutionized them by creating a product that returned much better search results for the types of things people were actually looking for online.
Google Algorithm (page rank)
Google has a product called Page Rank (Algorithm). For a typical query, there are thousands of results and websites with helpful information. Algorithms are the computer processes and formulas that take your questions and turn them into answers.
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They just don’t depend on the original content of a webpage. Instead, they began looking at the links that point back at the webpage. The more links you have pointing to your page the better.
It is important for your website to be near the top of the Google results. It’s a fact that 95% of users do not pass the first page, emphasizing the importance to be there. This shows the significance of following Google’s rules on increasing page ranking as if it is not followed your website is likely to be lowly ranked even when related keywords are searched.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is something that increases your chances of being found when customers search for a product or service like yours with Google and other search engines. If a customer is using Google or any other search engine to find what they need and you don’t show up, you don’t exist. SEO is important because it is the most cost-effective way to bring in new customers for your business. So why don’t more people do it? It take time and patience to do it right. Most people just want fast results and aren’t willing to invest the time, but it never happens over night.
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This concept is particularly important for local businesses. If you’re a photographer, customers won’t find you by typing ‘photographer’ in Google. But if you are a Photographer in Bangalore, India and customers type in ‘Bangalore photographer’ there’s a much better chance that they will find you. Most websites don’t use local SEO at all, but we do it for our clients.
Because of These superior methods of returning relevant, the company is able to soak up more than 65% of the market share for total searches performed on the internet. That means that roughly 7 out of 10 people are using Google to search things up as opposed to one of the other search engines.
Hence, if your local business website cannot be found on Google, you are missing out on 7 out of 10 potential new clients that you otherwise could gain some exposure to. That could make a huge difference in the number of new customers contacting you about buying your product or service.
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There are literally thousands of searches conducted every minute on Google. Of course only a very small percentage of those are related to your business in some way or the other. If you even get a small pie of that business it could be worth a small fortune to you. The size of that pie gets bigger and bigger every single day with the right steps.
The best part is, everyone is not aware of this concept. This means you have an opportunity to overtake your competition. An even better fact is that if you are running a local business that caters to just one city or smaller geographical area, then there is a really good chance that it is going to cost very little to get your website exposed to a whole bunch of new customers.
Don’t lose this perfect opportunity to get your business in front of all those new potential customers. For what it costs, it just doesn’t make sense to skip this very important method of advertising yourself.